Crafting seemingly simple solutions to complex design problems

How? Through practices like…

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Design Thinking

Facilitating workshops to uncover insights

Research

Conducting interviews, user testing, competitive audits

Design Strategy

Comparing research with business objectives to create successful experiences

Systems Thinking

Understanding the entire picture while designing meaningful parts – component libraries, design systems and brand guidelines 

Visual Storytelling

Orchestrating design, copywriting and interactivity to make memorable products

Flexible Process

Creating and improving processes to maximize efficiency and effort

A proven builder of flourishing design teams and practices

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Chief Design Officer, Co-Founder @

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Ample

I co-founded Ample in 2008 where I invented the UX practice as the Chief Design Director as well as co-managed the business. We grew from five people to a team of 20+, partnering with clients like Kroger, Crossroads, Scripps, Great American Insurance, White Castle, TransUnion and Wings & Rings. 

Ample logo

Associate Creative Director @

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Barefoot, A BBDO Company

Barefoot was a traditional advertising agency before making a commitment to digital in 2005. I was hired as the first digital design director. Countless design accolades later, Barefoot was purchased by BBDO Proximity in 2008. Our clients included Miller Brewing, Febreze, Dawn, Mr Clean, Swiffer and Mickey’s. 

Design Director @

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Hyperquake

I was Hyperquake’s first FT employee. Five years later, we grew to a staff of 30+, working with clients like Warner Bros., Christian Moerlein, Krispy Kreme, Deloitte, Food Network and HGTV.